Privacy Policy

Effective September 4, 2026

SpineAlign LLC (“SpineAlign,” “we,” “us,” or “our”) operates spinealign.com and sells products to customers in the United States. This Privacy Policy explains how we collect, use, and disclose personal information when you browse our website, purchase products, contact us, submit a review, or sign up for email updates.

For privacy questions or requests, email info@spinealign.com.

1. Information we collect

Information you provide. This can include your name, email address, telephone number, billing and shipping addresses, order details, messages to customer support, and email preferences. If you have an account, we also maintain account and login information. Reviews and other content you choose to submit may include your name, rating, comments, and photographs.

Payment and transaction information. When you purchase a product, we receive information needed to record and fulfill the transaction, such as products ordered, amounts, payment status, and transaction references. Payment services offered at checkout process payment details under their own privacy notices. Please do not send card numbers or other sensitive financial information by email or through general contact forms.

Information collected automatically. Our website and service providers may collect your IP address, browser and device information, approximate location inferred from an IP address, pages and products viewed, referring links, time of visits, and interactions with forms, emails, and website features. Cookies, pixels, local storage, and similar technologies may be used for these purposes.

Information from service providers. We may receive order, delivery, payment-status, customer-service, review, and marketing-interaction information from providers that help us operate the store.

2. How we use information

We use personal information to:

• Process orders, arrange delivery, and handle returns, warranties, and customer support.
• Operate and protect the website, maintain accounts, remember preferences, and prevent fraud or misuse.
• Send order confirmations, shipping updates, and other service-related communications.
• Send restock alerts or marketing emails consistent with your signup choices and applicable law.
• Understand website and email performance and improve our products, content, and shopping experience.
• Measure advertising and, where enabled, show relevant advertisements, subject to applicable privacy choices.
• Maintain business records, resolve disputes, and meet legal obligations.

3. Cookies, analytics, and advertising

Some cookies support shopping sessions, account access, security, and remembering whether you closed or submitted a signup form. Other technologies help measure visits, email engagement, and marketing performance.

Google Analytics. We use Google Analytics to understand how visitors find and use our website. Depending on the configuration, it can process information such as pages viewed, device and browser details, referring links, approximate location, and shopping interactions.

Google Ads and Meta/Facebook. We use Google Ads and Meta advertising services to promote SpineAlign and measure advertising results. Where their website tracking features are enabled, cookies, pixels, or similar tools may share browser or device identifiers and information about visits, products viewed, and purchases to measure campaigns and help show relevant ads on other websites and apps. These providers may combine that information with information from their own services and other sources, subject to their policies and your settings.

Your controls. You can block or delete cookies through your browser settings. Blocking essential cookies may affect cart, login, or other store features. You can also use:

• Google Analytics opt-out browser add-on, where supported.
• Google ad settings to manage Google’s ad personalization.
• Meta ad preferences and Accounts Center settings to manage information used for ads.

These controls may apply only to a particular browser, device, or account. They do not necessarily stop all data collection or all advertising. The Google Analytics add-on does not block other analytics or advertising services. Legacy browser “Do Not Track” settings do not necessarily stop collection by service providers.

Our site does not currently provide a site-wide cookie preference center. To send us a privacy request, including an applicable request to opt out of sale, sharing, or targeted advertising, use the contact instructions in section 8. An email request does not automatically block tracking in your browser.

Learn more in Google’s explanation of data use on partner sites and Meta’s Privacy Policy.

4. Email and restock notifications

We use Omnisend to manage signups and email communications. It may process contact details, subscription preferences, consent records, order information, and website or email interactions to provide these services. Email measurement may record whether messages are opened or links are clicked, depending on your email application and privacy settings.

You can unsubscribe from marketing emails using the link in an email or by contacting info@spinealign.com. Unsubscribing from marketing does not stop essential messages about an order, account, or support request.

Our SpineAlign Pillow restock form is for restock updates only. That signup does not enroll you in general promotional emails or text messages, place an order, or reserve stock. The Restock email privacy notice provides additional information about that form.

5. When we disclose information

We disclose information as needed to providers that support store hosting and security, ecommerce operations, payment processing, shipping and fulfillment, email delivery, customer support, reviews, analytics, and advertising. This includes SiteGround for hosting-related services and Omnisend for email services. The information a provider receives depends on its role.

We may also disclose information when required by law, in response to valid legal process, to protect people or legal rights, to address suspected fraud, or as part of a business transaction such as a merger or sale, subject to applicable law. We may disclose information when you ask us to or authorize us to do so.

Sharing browser identifiers and website activity with advertising providers can qualify as a “sale,” “sharing,” or “targeted advertising” under some state privacy laws, even when no money is exchanged. See sections 3 and 8 for available choices and how to contact us about rights that apply to you.

6. Reviews, videos, and other third-party content

Reviews and other content you submit for publication may be visible to other visitors. Avoid including information you do not want to make public, including medical details or personal contact information.

Our site uses third-party review features and embedded video, including Yotpo review services and Vimeo video. These services may receive device, IP address, and interaction information when their content loads or is used. Links to social networks and other websites lead to services governed by their own privacy notices. Their policies describe how they use information for their own purposes.

7. Retention and security

We retain information for purposes such as completing transactions, providing support and warranty service, maintaining accounts and business records, preventing fraud, and meeting legal obligations. Retention depends on the type of information and the reason it is held. Our store does not currently apply a fixed automatic deletion period to all order and account records.

You may request deletion as described below. Some information may need to remain for tax, accounting, legal, security, or other permitted purposes. We may retain a record of an unsubscribe request to help avoid sending unwanted marketing.

No website, storage system, or method of transmission can be guaranteed completely secure. Please avoid sending sensitive personal information through ordinary email or general website forms.

8. Your choices and privacy requests

Depending on where you live and which laws apply to SpineAlign, you may have rights to request access to, correction of, deletion of, or a copy of your personal information, and to opt out of certain advertising uses or disclosures. You may also have rights to withdraw consent, appeal a decision about a request, or complain to a privacy regulator.

Email info@spinealign.com with the subject Privacy request and describe what you would like us to do. We may need information to locate your records and, for requests such as access or deletion, verify your identity where appropriate. We do not require identity verification for an applicable request to opt out of sale, sharing, or targeted advertising, but may ask for information needed to apply it. Do not send a government ID or other sensitive document unless we specifically request a secure verification method. An authorized representative may contact us on your behalf where permitted by law.

Requests are subject to applicable legal requirements and exceptions. An email request does not itself immediately block browser-based tracking. We will not discriminate against you for exercising rights that applicable privacy law gives you.

9. Children

Our store is intended for adults purchasing consumer products, not directed to children under 13. If you believe a child has provided personal information to us, contact info@spinealign.com so we can review and address it.

10. U.S. sales and processing locations

We sell to customers in the United States and do not currently offer international sales. Our service providers may nevertheless process information in the United States and other countries where they operate. Privacy laws may differ between locations.

11. Changes and contact

We may update this policy to reflect changes in our services, practices, or legal requirements. The effective date will identify the latest version. Where required, we will provide additional notice or obtain consent for material changes.

SpineAlign LLC
Website: spinealign.com
Privacy contact: info@spinealign.com